About
Cutting-edge technology.
Disciplined execution.
TekAIDA Consulting provides advisory, implementation and product development for founders and senior operators — and makes its own products for the people who would rather not hire anyone at all.
Where the name comes from
Tek + AIDA. Attention, Interest, Desire, Action — the oldest model in marketing, repurposed and pointed at technology adoption instead of advertising.
We borrowed it because the problem is the same shape. Almost every business knows technology matters. Very few have a disciplined way to move from knowing that to doing something specific about it, and the gap between the two is where quarters go to die.
It also describes how we are built. Something small and specific gets your attention. A method that works holds your interest. Evidence creates desire. And everything ends with an action you can actually take.
How we work
Name the constraint before you name the tool. Start from a product and you will find somewhere to apply a capability you already decided to buy.
Keep accountability visible. Named owners, real review points, and controls that someone could actually fail.
Measure against something recorded. A baseline written down before the change is worth more than any amount of confidence afterwards.
Say when the answer is no. Our own workbooks tell buyers when not to use AI. That is not modesty — it is the only way the yes means anything.
The person
Sunny Basra
Executive Director, Capital Markets — The Post Oak Group
Sunny sits in an unusual spot: close enough to institutional capital to know how it actually makes decisions, and close enough to founders to remember how little of that is obvious from the outside.
He spent a decade inside startups before moving into capital markets — operations, fundraising, scaling, and the messy parts in between. Now at The Post Oak Group, a Houston-based middle-market investment bank, he works on how growing companies structure capital, approach investors, and build something that survives contact with real money.
Before that he worked on tokenised fundraising and digital asset structures, which is a long way of saying he was early to a market most banks were still arguing about.
TekAIDA is where the other half lives. Technology, applied properly, by people who do not have a CTO and should not need one to get moving.
A note on scope
Sunny is an operator and an adviser. He is not a licensed professional in law, regulation, data protection, accounting, tax, or medicine, and TekAIDA provides no advice in those fields. Capital markets and M&A advisory is performed by The Post Oak Group, not by TekAIDA.
What we make
The ANTI-AInxiety line — a 30-day implementation system for growing companies, and a series of industry-specific 24-hour decision guides for business owners who want an answer rather than a project.